2 Big Bets I’m Making for Social Media in Q3 and Q4 2026 – Copy
Coming into 2026, I’ve been thinking a lot about where social actually rewards attention versus where brands keep spending out of habit. The bets I’m making this year share a theme: stop treating social like a broadcast channel. The mechanics that work right now reward something different: recurring presence, real relationships, and showing up where […]
2 Big Bets I’m Making for Social Media in Q3 and Q4 2026
Coming into 2026, I’ve been thinking a lot about where social actually rewards attention versus where brands keep spending out of habit. The bets I’m making this year share a theme: stop treating social like a broadcast channel. The mechanics that work right now reward something different: recurring presence, real relationships, and showing up where […]